Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
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Uber's First Person Features

Art Direction · Product Storytelling
First Person Features is a social-first storytelling series spotlighting Uber’s newest safety features. I created visuals and art directed four short-form stories told from a first-person perspective, humanizing product updates through relatable narratives.

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All Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All
Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All