Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
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Uber's First Person Features

Product Storytelling · Art Direction
First Person Features is a social-first storytelling series spotlighting Uber’s newest safety features. I created visuals and art directed four short-form stories told from a first-person perspective, humanizing product updates through relatable narratives.

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All BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins
BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins