Micael Butial | Art Direction // Creative Design
Work
Contact
Bēhance
Micael Butial | Art Direction // Creative Design
Work
Contact
Bēhance
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First Person Features

Art Direction · Product Storytelling
First Person Features is a social-first storytelling series spotlighting Uber’s newest safety features. I created visuals and art directed four short-form stories told from a first-person perspective, humanizing product updates through relatable narratives.

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All Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All
Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All