Micael Butial | Senior Creative // Art Direction
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Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
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Gymgo

Brand Identity · Retail & Digital
Gymgo™ is Gymboree’s activewear line designed around movement, play, and energy. Directional forms shaped the identity and logomark across apparel, retail graphics, packaging, and digital touchpoints into a cohesive expression of active kidswear.

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Credits:
Creative Director:  Carolyn Kelly & Dean Silbersack
Stylist: Lauren Rouke
Copy: Micheline Ludwick & Steven Fields
Design: Micael Butial & James Clattenburg

All BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins
BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins