Micael Butial | Senior Creative // Art Direction
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Bēhance
Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
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Gymgo

Brand Identity · Retail & Digital
Gymgo is Gymboree’s activewear line designed around movement, play, and energy. Directional forms shaped the identity and logomark across apparel, retail graphics, packaging, and digital touchpoints into a cohesive expression of active kidswear.

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Credits:
Creative Director:  Carolyn Kelly & Dean Silbersack
Stylist: Lauren Rouke
Copy: Micheline Ludwick & Steven Fields
Design: Micael Butial & James Clattenburg

All Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All
Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All