South of Market: The Musical (vol. 1 & 2)

Brand Identity · Cultural Design
SOMA: The Musical is an annual satirical review of San Francisco’s tech culture. I created and developed the brand identity for two volumes, with each year introducing a new visual system inspired by the evolving tech landscape and local community—balancing humor, critique, and cultural relevance.

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All Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All

Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All