Global Campaign · Art Direction
To honor the 50th anniversary of Pride, Uber launched Pride Progress around the idea that progress happens when we move forward together. Nine inclusive LGBTQIA+ flags traveled through New York, Mexico City, and Berlin using Uber’s different modes of transportation, connecting personal stories with Pride celebrations. I helped shape the visual direction across film, social storytelling, flag handoffs, and campaign content, creating a consistent system centered on visibility, movement, and progress.