image-asset.jpg

Uber's Pride Progress

Global Campaign · Art Direction
To honor the 50th anniversary of Pride, Uber launched a global campaign across New York City, Mexico City, and Berlin. We sent nine inclusive LGBTQIA+ flags to Pride parades worldwide, carried by drivers, delivery partners, and employees. I art directed the campaign and collaborated with local LGBTQIA+ directors to capture authentic Pride stories—celebrating progress, visibility, and the power of inclusion.

Pride_1.jpg
Pride Progress.jpg
Screen Shot 2019-08-17 at 1.14.07 AM.png
PrideProgressBTS1.gif
Screen Shot 2019-08-17 at 1.14.30 AM.png
Screen Shot 2019-08-17 at 1.14.44 AM.png
Pride Progress BTS.jpg