Micael Butial | Art Direction // Creative Design
Work
Contact
Bēhance
Micael Butial | Art Direction // Creative Design
Work
Contact
Bēhance
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How It Works

Motion Graphics · Product Storytelling
To introduce Stitch Fix’s unboxing and return experience, I helped launch the How It Works video series. I created and animated visual designs that show the product journey, testing overhead and low-angle shots to optimize viewer engagement from the very first frame.

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All Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All
Pride Progress Dreamforce First Person Features Men's Wearhouse Spring It On Janie and Jack Paid Campaign SOMA Musical v1 & v2 Janie and Jack Holiday Campaign Pride Comes In All Colors Summer Fashion Trends Stitch Fix Social Campaign Gymgo Doors Are Always Opening Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday How It Works Styles For All