Micael Butial | Senior Creative // Art Direction
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Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
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Uber's Doors Are Always Opening

Global Campaign · Art Direction
Doors Are Always Opening marked Uber’s first global campaign built around its evolving brand vision, helping people move closer to opportunity. Twelve scenarios, from college to comedy shows and new adventures, framed the car door as a symbolic portal into new experiences, places, and possibilities.

01_Tree-lined hiking.jpg
02_Flowershop.jpg
11_College.jpg
04_Cityview _2 (Longboard).jpg
07_Winter Brewery.jpg
09_Bakery.jpg
03_Cityview #1 (Viewpoint).jpg
06_Alleyway.jpg
08_Holiday Shopping.jpg
12_New Years Eve.jpg
05_Urban Night Out.jpg
10_Holiday Travel.jpg

Credits:
Art Director: Micael Butial
Photographer: David Keller
Production:  Warehaus

All BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins
BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins