Micael Butial | Art Direction // Creative Design
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Micael Butial | Art Direction // Creative Design
Work
Contact
Bēhance
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Uber's Doors Are Always Opening

Global Campaign · Art Direction
Doors are Always Opening marked Uber’s first global campaign with its new brand vision—helping people move closer to opportunity. I art directed twelve scenarios, from going to college, exploring new adventures, and comedy show. Using the car door frame as a symbolic portal to unlock new experiences, places, and possibilities.

01_Tree-lined hiking.jpg
02_Flowershop.jpg
11_College.jpg
04_Cityview _2 (Longboard).jpg
07_Winter Brewery.jpg
09_Bakery.jpg
03_Cityview #1 (Viewpoint).jpg
06_Alleyway.jpg
08_Holiday Shopping.jpg
12_New Years Eve.jpg
05_Urban Night Out.jpg
10_Holiday Travel.jpg

Credits:
Art Director: Micael Butial
Photographer: David Keller
Production:  Warehaus

All Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Uber's Pride Progress Janie and Jack Paid Campaign SOMA Musical v1 & v2 Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins How It Works Stitch Fix Fits For All One Big Happy Holiday
Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Uber's Pride Progress Janie and Jack Paid Campaign SOMA Musical v1 & v2 Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins How It Works Stitch Fix Fits For All One Big Happy Holiday