Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
1.jpg

Uber's Doors Are Always Opening

Global Campaign · Art Direction
Doors Are Always Opening marked Uber’s first global campaign built around its evolving brand vision, helping people move closer to opportunity. Twelve scenarios, from college to comedy shows and new adventures, framed the car door as a symbolic portal into new experiences, places, and possibilities.

01_Tree-lined hiking.jpg
02_Flowershop.jpg
11_College.jpg
04_Cityview _2 (Longboard).jpg
07_Winter Brewery.jpg
09_Bakery.jpg
03_Cityview #1 (Viewpoint).jpg
06_Alleyway.jpg
08_Holiday Shopping.jpg
12_New Years Eve.jpg
05_Urban Night Out.jpg
10_Holiday Travel.jpg

Credits:
Art Director: Micael Butial
Photographer: David Keller
Production:  Warehaus

All Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All
Limited Edition Allyship Men's Wearhouse Spring It On Dreamforce Stitch Fix Fashion Trends Janie and Jack Paid Campaign SOMA Musical v1 & v2 Uber's Pride Progress Stitch Fix Social Campaign Pride Comes In All Colors Uber's First Person Features Janie and Jack Holiday Campaign Uber's Doors Are Always Opening Gymgo Uber's Corporate Change Three Outfits for NYE Stitch Fix Pins One Big Happy Holiday Stitch Fix Fits For All