Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
Micael Butial | Senior Creative // Art Direction
Work
Contact
Bēhance
totes.png

Limited Edition Allyship

Art Direction · AI-Assisted
In 2026, Fortune 500 participation in HRC’s Corporate Equality Index fell 65% from 377 companies to 131. Limited Edition Allyship™ is a speculative branding and product design project exploring corporate participation, visibility, and support. With ChatGPT, I developed the research, campaign strategy, product ecosystem, visual language and imagery for a 12-day countdown to Pride.

Limited_Edition_Allyship1.jpg
IG-Story-Limited-Time-Allyshhip_1_1.gif
totes1.jpg
The Collection.png
Thirsthing.jpg
open_Ally.png
Clocked.jpg
Ally_Participation.png
product_closeups.png
limited_edition_allyship2.jpg
All BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins
BART50 Limited Edition Allyship Dreamforce CNXN 2020 WIN CEO & Affiliate Summit 3.0 Janie and Jack Paid Campaign Men's Wearhouse Spring It On SOMA Musical v1 & v2 Stitch Fix Social Campaign Stitch Fix Fashion Trends Stitch Fix Fits For All Uber's Pride Progress Pride Comes In All Colors Uber's Doors Are Always Opening Uber's Corporate Change Uber's First Person Features Janie and Jack Holiday Campaign One Big Happy Holiday Gymgo Three Outfits for NYE Stitch Fix Pins